IBX Foundation: Someone You Know
In 2018, I had the honor of designing the branding, environmental signage, print and digital collateral, and app interface of the Someone You Know campaign for the Independence Blue Cross Foundation.
The campaign took place over the course of nearly a year, and I was able to work with some incredibly inspiring people and their stories. I worked on the portrait photography of the subjects and designed the print and digital pieces for the public transportation takeover. My team was the recipient of the Ladle Award for Public Service from the Public Relations Society of America for our work on this campaign.
If you or someone you know has been affected by opioid misuse or addiction, please reach out and take a look at the impressive work that the IBX Foundation is doing over at ibxfoundation.org/syk.
Services
Branding
Print design
Digital design
Social media
User experience
Art direction
Environmental design
Aside from print and digital ads throughout Philadelphia, a fully interactive installation allowed viewers to read and listen to the stories of impacted individuals.
All of the designs on this page are copyright © Independence Blue Cross Foundation.