Branding
We develop visual identities along with thoughtful design systems to support each client’s brand voice. We believe that form should follow function, and our design process is broken into two phases:
Research (Function)
The research phase is the most important. This is where we get to know your brand and marketplace. We perform competitive analysis, market research, and gather information and inspiration based on a dialogue about company mission, goals, target audience, and brand personality.Design (Form)
With a complete understanding of your business, we begin the design phase by sketching and pitching options for various design directions. Once a direction has been agreed upon, we deliver concepts with however many rounds of reviews it takes to end up with a successful design. We refine the color scheme, ensure readability at various sizes, and meticulously refine the final design before delivery.