I have designed for 10 open enrollment seasons, creating dozens of brochures, booklets, flyers, and folders. In 2023, I was tasked with creating the template and design system for the largest clients at IBX. After rounds of collaboration and refinement with in-house creative teams, I helped implement the system across the remaining lines of business from individual consumers to medium-sized companies in 5 different languages.

My team worked with outside agencies to fine-tune the imagery and usage of the “IBX letters campaign,” a marketing campaign focused on individuals interacting with a physical realization of the Independence Blue Cross acronym. In the end, we designed eye-catching creative that was usable for both sales brokers and individuals going through the enrollment process. The clients were happy enough with the outcome that they decided to use the system going forward.